Animal Rights and Vegan Advocacy
PUBLIC BETA SITE

Mission and Guiding Principles

Mission

The mission of Justice for Animals is to advocate for Animal Rights and to promote veganism as the only way of living that is fair and just to animals.

We promote veganism not as an end unto itself, but as the means to a world that is more fair and just, more compassionate and healthy, and less devastating to the earth that sustains us all.

We do this by providing resources, tools, and educational opportunities for pre-vegans, vegans, advocates, and activists.

Respecting our Audience

We believe that we must show respect to those we are asking to go vegan.  We are not our most effective at influencing behavior if we are condescending, rude, shaming, or hyperbolic.

Quoting Others and Using Their Materials

We don’t have to fully agree with everything a person or organization does or says to quote them, or to use their materials to advance the cause of justice to animals.  That’s not to say  we don’t carefully weigh the decisions involved.

Citations and Attribution

We attribute where appropriate.  But we recognize, for example, that we can’t credit Donald Watson every time we use the word “vegan”, and we can’t credit H. Jay Dinshah every time we use the word “abolitionist” in the context of animal rights.

Related Movements

To the extent that they advocate for a totally vegan diet, we encourage related movements such as the whole foods plant based movement embodied in Forks over Knives and Plant Pure Nation, and the environmental movement undertaken by Cowspiracy.  We would like to work with the members of these groups to move the ones that do not consider themselves ethical vegans in that direction.

Distraction Free Site Design

We strive to keep this site:

  • Simple and well organized
  • Free of annoying automatic popups and notifications
  • Free of animations and videos that start automatically
  • Free of large gratuitious images
  • Free of advertising

Note: If you see problems with the site,  or if you have suggestions or comments you would like to share, please email Greg Fuller at justiceforanimals.org@gmail.com.