Embed:Humane label Certified Sustainable Seafood

Certified Sustainable has nothing to do with the treatment of the fish. Fish typically die of suffocation because they are left in the air, or they die by having their throats slit while they are alive. Although our concern for fish is typically less than it is for other animals, research in cognitive ethology and neurobiology reveals that fish show intelligence, feel pain, display emotions, and have many of the other characteristics of the land animals we use for food.

Not only that, but the sustainability claim itself is suspect. In a piece titled "Is Sustainable-Labeled Seafood Really Sustainable?" NPR reports that scientists and other experts believe fisheries are being certified that should not be. In addition, fish are being incorrectly counted, rendering the claims of sustainability doubtful at best.