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This site provides a usefully-organized body of knowledge about veganism and animal rights. It is an evidence-based, non-hyperbolic informational resource for beginners to veganism as well as those engaging in advocacy—whether with friends or on the streets. Having this information logically organized, at your fingertips, in one central location is the goal.

The site is organized into the following sections, with information in each section cross-linked to information in other sections. The information in each section is further categorized by into animals, health, and human social justice.

• Basics
  • This section contains articles covering some basic information about veganism and animal rights. The top three articles provide a great starting point for those interested in veganism:
    • Introduction to Veganism
    • Getting with Started Going Vegan
    • Helpful Resources
• Objections
  • This section provides reasoned responses to common objections, concerns, and questions regarding animal rights and veganism. The responses are organized into talking points. Examples:
    • “It’s OK to eat animals that have been treated well—I only eat certified humane, pasture-raised, cage-free, free-range products.”
    • “With all the problems in the world, we should spend our time helping humans first, then animals.”
• Fact Sheets
  • Each Fact Sheet provides a briefly summarized list of supporting evidence for a single assertion or statement. Examples:
    • "Fish feel pain."
    • "Adopting a vegan diet is the best thing you can do to reduce your personal contribution to global warming.
• Summaries
  • Each entry in this section summaries an important book, video, person, or study, highlighting information that is useful for veganism and animal rights advocacy. Examples:
    • Study: Livestock's Long Shadow

For advocacy, the most important of these entries are flagged as Foundational. Information and facts should be used judiciously, you should never inundate your interlocutor with them, and they are not all you need to be an effective advocate. But being generally familiar with the knowledge presented in foundational entries can help.