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This site provides a usefully organized body of knowledge about veganism and animal rights. It is an evidence-based, non-hyperbolic informational resource for beginners to veganism as well as those engaging in advocacy—whether with friends or on the streets. Having this information logically organized, at your fingertips, in one central location is the goal.

We advocate for veganism as a way of living that embodies justice for animals, promotes health, is better for the planet, and promotes a more efficient food system better capable of feeding the world's starving, hungry, and impoverished.

The site organized into the following sections, with information in each section cross-linked to information in other sections. The information in each section is further categorized by into animals, ethics, health, and human social justice.

For advocacy, the most important of these entries are flagged as Foundational. Information and facts should be used judiciously, you should never inundate your interlocutor with them, and they are not all you need to be an effective advocate. But being generally familiar with the knowledge presented in foundational entries is an important aspect of good advocacy.

• Basics Articles
  • This section contains articles covering some basic information about veganism and animal rights. The top three articles provide a great starting point for those interested in veganism:
    • Introduction to Veganism
    • Getting Started Going Vegan
    • Useful Resources
• Objections
  • This section provides reasoned responses to common objections, concerns, and questions regarding animal rights and veganism. The responses are organized into talking points. Examples:
    • “It’s OK to eat animals that have been treated well—I only eat certified humane, pasture-raised, cage-free, free-range products.”
    • “With all the problems in the world, we should spend our time helping humans first, then animals.”
• Fact Sheets
  • Each Fact Sheet provides a briefly summarized list of supporting evidence for a single assertion or statement. Examples:
    • "Fish feel pain."
    • "Adopting a vegan diet is the best thing you can do to reduce your personal contribution to global warming."
    • "Grazing in general, and Alan Savory's Holistic Management methods in particular, are environmentally devastating."
    • "Adopting a vegan diet is the single most effective thing you can do to reduce your personal contribution to greenhouse gas emissions."