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Our mission is to advocate for animal rights and to promote veganism as a way of living that embodies justice and fairness for all sentient beings. We promote veganism not as an end unto itself but as the means to a world that is more fair and just, more compassionate and healthy, and less devastating to the earth that sustains us all. We do this by providing resources, tools, and educational opportunities for pre-vegans, vegans, advocates, and activists.

This site organized into the following sections:

• Basics Articles
  • This section contains articles covering some basic information about veganism and animal rights. The top three articles provide a great starting point for those interested in veganism:
    • Introduction to Veganism
    • Getting Started Going Vegan
    • Useful Resources
• Objections
  • This section provides reasoned responses to common objections, concerns, and questions regarding animal rights and veganism. The responses are organized into talking points. Examples:
    • “It’s OK to eat animals that have been treated well—I only eat certified humane, pasture-raised, cage-free, free-range products.”
    • “With all the problems in the world, we should spend our time helping humans first, then animals.”