Embed:Humane label USDA Process Verified

According to Consumer Reports, Process Verified claims can be written by the manufacturers themselves—and the claims do not have to be meaningful to the welfare of the animals.

Here's the exact quote: "the USDA Process Verified shield means that one or more of the claims made on the label have been verified by the U.S. Department of Agriculture. Both the claim and the standard behind the claim can be written by the company; the USDA only verifies whether the standard has been met, not whether the claim is a meaningful one. The label adds credibility to meaningful claims like 'no antibiotics, ever,' but also allows for claims with lower standards that mostly reflect the existing industry norm and add little value, such as 'raised without growth-promoting antibiotics.'”