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Glf:Presentation: effective advocacy 2020

From JFA Wiki

https://www.sciencedaily.com/releases/2020/01/200108102257.htm

Suggestions

Develop your personal phrasebook

Use the science of persuasion.

Build rappor early.

Use careful wording to only say things that are true.

Avoid "weasel" words.

Unexaggerate.

It's better to use believable numbers than than numbers for which your listener will be skeptical, potentially damaging you credibility. Number of animals slaughtered...

Stay out of the weeds.

Prefer experts over studies.

When your numbers are challenged, state the source of the numbers, ask do you have numbers you think are more accurate, they will say not that seems high, then ask what numbers would be acceptable to you.

Use “Even if that were true, how does that make it right”

The weight of the evidence.

Pin them down on their assertions

Examples

Fertilizer

Counter the Main Barriers

A 2019 Study out of the Psychology department of the University confirmed earlier studies in flagging taste, price, and convenience as the main barriers to becoming vegan, more important than health concerns and social stigma.[1][2]

Notes

https://medium.com/tenderlymag/mercy-for-meat-eaters-628e6a75c488

First, be friendly. Relax your demeanor, smile and laugh whenever they give you the opportunity, and nod whenever they say anything you even partially agree with. Second, ask questions, don’t make statements (e.g., replace “Animal cruelty is wrong,” with “What do you think of animal cruelty?”). Third, try to base the conversation around their values, not yours. If they’re an environmentalist, ask them about animal agriculture’s effect on climate change. If they’re religious, ask them what god would think of our slaughterhouses. If they love dogs, ask them whether it would be immoral to treat dogs the way we treat pigs. Ask them questions that reveal their deepest values, and then ask questions that connect veganism to those values.

  1. Bryant, Christopher J. “We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom.” Sustainability 11, no. 23 (January 2019): 6844. Accessed January 29, 2020. https://www.mdpi.com/2071-1050/11/23/6844.
  2. Bryant, Chris. “What Meat Eaters Really Think about Veganism – New Research.” The Conversation. Accessed January 29, 2020. http://theconversation.com/what-meat-eaters-really-think-about-veganism-new-research-129583.