Glf:Credible and Persuasive Evidence

In writing for the JFA Wiki or other media we want to make a persuasive case for the ideas we are presenting, but we also want our arguments to be credible and non-hyperbolic. But it would be disingenuous to relinquish a degree of credibility in order to make an argument more persuasive. This article discusses how we can make our arguments more convincing and persuasive without sacrificing credibility.

The articles on the JFA Wiki by present summarized information useful for vegan advocacy and outreach. We are wholesaling information that will then be passed on to others in discussions, presentations, and perhaps in writing. Our audience, for the most part, is the choir, and we want to help the choir sing in a manner that will resonate with their audiences.

• What evidence we choose
• Our choice of words
• The demeanor when presenting

Experts Assertions

recognizable institutions (Mayo Clinic) dietary associations organizations with powerful names (Physicians Committee for Responsible Medicine) individuals with extraordinary credentials in a related field that can be named, i.e. "Dr. Jane Doe, past president of the American Heart Association, said that...." Try to avoid using individuals with names that are not recognizable to the general public unless they have powerfully convincing credentials in the pertinent field.