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We provide a well-organized, evidence-based, non-hyperbolic body of knowledge useful to vegans, those considering veganism, and especially those engaged in vegan and animal rights advocacy. Whether you are actively engaging with others on the street or discussing any aspect of veganism to inquisitive friends, family, or acquaintances, we can help.

We promote veganism not as an end unto itself but as the means to a world that is more fair and just, more compassionate and healthy, and less devastating to the earth that sustains us all.

If you are new to veganism, the first three articles in the Basics Section provide a good starting point.

Site Sections

The site is organized into the following sections, with information in each section further categorized by animals, ethics, earth, health, and humanity, as appropriate.

• Template:Jfa-h4wrap** This section contains articles covering some basic information about veganism and animal rights. The top three articles provide a good starting point for beginners. >>

• Template:Jfa-h4wrap** This section provides reasoned responses to common objections, concerns, and questions regarding animal rights and veganism. The responses are organized into talking points. >>

• Template:Jfa-h4wrap** Fact Sheets provide support for a variety of assertions that are commonly made in advocating for veganism and animal rights. Each fact sheet consists of one assertion, followed by summarized citations of supporting evidence for that assertion. Because they are posted as plain text, a fact sheet or portions thereof can easily be copied to the clipboard and shared.>>

• Template:Jfa-h4wrap**Each entry in this section summarizes an important book, video, study, or person, highlighting information that is useful for veganism and animal rights advocacy. >>

• Template:Jfa-h4wrap**This section contains blog posts on a variety of topics. >>

The Information Herein

The information we provide is usefully organized, evidence-based, and non-hyperbolic.

Template:Jfa-h4wrapThe site is organized into the kinds of information we use in advocacy—basic information, objections to veganism, facts to back up assertions, and summaries of various kinds. This way of organizing also engenders discovery and learning.

The further division of information in each section into the topics of animals, ethics, earth, health, and humanity provide a uniform structure to help you get to the information in which you are interested. Written definitions of these categories are forthcoming.

Template:Jfa-h4wrapWhen we present a piece of information as fact, that information should be based on credible supporting evidence, not conjecture or unsubstantiated claims. We provide citations or links to credible sources for factual statements that are not general knowledge. We minimize using animal rights organizations for sources in cases where believability would be an issue to a non-vegan audience, not because the information is inaccurate.

Template:Jfa-h4wrapHyperbole and sensationalism are not welcome here. The case for veganism is strong and the objections to veganism are weak. There is no need to over sell the health or environmental benefits of a plant-based diet—they are strong enough already.

In talking about the cruelties inflicted on animals, presenting the reality of what's happening may seem to be an exaggeration when it is not. It's especially important that when we make claims that may seem hyperbolic but in fact are not, that we are able to back up those statements with supporting evidence.