Difference between revisions of "Glf:Presentation: effective advocacy 2020"
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== Suggestions == | == Suggestions == | ||
| − | === | + | === Use the science of persuasion. === |
| − | === Stay out of the weeds === | + | === Build rappor early. === |
| + | |||
| + | === Use careful wording to only say things that are true. === | ||
| + | |||
| + | === Avoid "weasel" words. === | ||
| + | |||
| + | === Unexaggerate. === | ||
| + | |||
| + | It's better to use believable numbers than than numbers for which your listener will be skeptical, potentially damaging you credibility. Number of animals slaughtered... | ||
| + | |||
| + | === Stay out of the weeds. === | ||
Prefer experts over studies. | Prefer experts over studies. | ||
Revision as of 11:27, 11 January 2020
https://www.sciencedaily.com/releases/2020/01/200108102257.htm
Contents
Suggestions
Use the science of persuasion.
Build rappor early.
Use careful wording to only say things that are true.
Avoid "weasel" words.
Unexaggerate.
It's better to use believable numbers than than numbers for which your listener will be skeptical, potentially damaging you credibility. Number of animals slaughtered...
Stay out of the weeds.
Prefer experts over studies.
Use “Even if that were true, how does that make it right”
The weight of the evidence.
Pin them down on their assertions
Examples
Fertilizer
