Glf:Presentation: effective advocacy 2020

https://www.sciencedaily.com/releases/2020/01/200108102257.htm

Suggestions

Develop your personal phrasebook

Use the science of persuasion.

Build rappor early.

Use careful wording to only say things that are true.

Avoid "weasel" words.

Unexaggerate.

It's better to use believable numbers than than numbers for which your listener will be skeptical, potentially damaging you credibility. Number of animals slaughtered...

Stay out of the weeds.

Prefer experts over studies.

When your numbers are challenged, state the source of the numbers, ask do you have numbers you think are more accurate, they will say not that seems high, then ask what numbers would be acceptable to you.

Use “Even if that were true, how does that make it right”

The weight of the evidence.

Pin them down on their assertions

Examples

Fertilizer